For Goodness Shakes came to us in need of a rebrand. They were once the market leaders in ready-to-drink protein drinks, but over the years they were surpassed by younger, fresher brands.
Their original tactic of being scientific and technical no longer fit within the modern landscape of health.
From our consumer research we identified an insight and developed a new strategy targeting the strivers of the world — from power walkers to weekend swimmers, yogis and CrossFit fiends.
The idea was to take the vibrancy, energy, inclusiveness, and just plain fun of modern fitness and apply that to our brand. We wanted For Goodness Shakes to be a fashionable and desirable brand.
The result?
After launching the new brand into the world, and kicking things off with a launch campaign and social and digital strategy, we widened the appeal of the brand and increased their sales by 10.1%.
As featured on:
Unsorted June 2018
Brands of The World June 2018
UnderConsideration: Brand New May 2018
The Drum May 2018
Creative Pool May 2018
Creative Pool Rebrand Roundup May 2018
The Drum Creative Works May 2018
The Drum Creative Works Leaderboard (20 May-20 Jun 2018)
Little Black Book May 2018
Credits:
Creative Director Michael Scantlebury
Strategy Director Dan-Deeks Osburn
Design Director Adeline Chong
Creative Copywriter Alex Kosterman
Midweight Designer Andres Clerc & Ana Serro
Junior Designer Michelle Gasser
Account Director Esther Procee
Senior Producer Ann-Marie Richards
Client Partner Coris Leachman
