This campaign is meant to play with the human mind's need for rationality and validation. 

As I was sitting down with Mansi Majithia, IndieFolio's head designer, we looked through many patterns to see what modifications we could make that were simultaneously challenging and accessible. After testing version after version on every screen we could see at varying distances, we settled on the patterns you see below. 

Give us a like if you found what's wrong with the pattern in each picture.

Designer: Mansi Majithia