Daydreamer
Major Project Proposal
Major Project Proposal
Design Vivia Wang
3D Model Vita Wang
Location London College of Communication
Date Dec 2017
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人們在重大節日或事情前一晚往往會因緊張或焦慮而失眠，原本應該是補充休息的時光卻被睡不著的心理壓力而取代。Daydreamer是為了飽受失眠之苦的人而生的良藥，提供催眠的效用和輔助，緩和情緒及放慢步調，讓失眠的人們做著白日夢進入夜晚的夢鄉。
Daydreamer設定新娘為主要的目標對象。婚禮是人生中其一重大的里程碑，不僅僅是從此對另外一半負責，也代表自我及生活的巨大改變。為了讓緩和新娘婚前焦慮的情緒，Daydreamer的概念實體化產物為懸吊的催眠裝置；這靈感來自於嬰兒床邊的懸掛玩具。掛飾的造型是圓弧狀的碎片組成，繞著中間的珠子轉動。每片碎片代表她的家人、親友，以及所有過去的生活：提醒她就算過著新的生活，她還是受到親友與過去的祝福，被愛著、被保護著。作為一份禮物，Daydreamer希望所有的新娘都能以舒適、快樂的心情，迎接人生中最重要的過程。
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“Sleep is like a dove, which has landed near one's hand and stays there as long as one does not pay any attention to it; if one attempts to grab it, it quickly flies away” (Frankl, 1965)
Nobody can predict when sleep will come, nor can they forecast the sleeplessness before they suffer from insomnia. It is a relief to fall into sleep, whose occurrence is uncontrollable. Before important days or events people generally feel strong anxiety, which might lead to insomnia. Losing sleep causes various problems, both mentally and physically. According to research, insomnia influences mental aspect more than physical condition (Owen, 2016). For people who cannot fall in sleep because of anxiety or excitement, insomnia somehow epitomizes their innate powerlessness.
The premise of this project are about insomnia, specifically when the symptom happened before important event (the “pre-event” insomnia). Major events always raise people’s expectancy and anticipation; yet the more people expect the less they can accept any incidental changes. People are sensitive during their major days, so even a slight issue will need to be avoided in order to make the day perfect.
The Mood Swing Chart: 9 Positive Life Events
In order not be limited in one specific field, I interviewed some participants in several different delightful life events in my second research stage. These events include 1 wedding, 1 anniversary date, 3 birthdays, 1 graduation ceremony, 1 Christmas party, 2 holiday travels, and there are in total 20 interviewees. The survey contains 2 questions: mood level and mood color. Asked them to recall memories for the events, I then inquire them to scale their mood intensity and pick the colors that can best symbolize their moods. The moods data ranges from pre-event preparation to post-event, when everyone departs.
Research question: How can we avoid insomnia before major events?
To avoid the insomnia before major events, people should concentrate more at anticipating the delightful side of the events, which can help release people’s mental burden. Even though sleepiness and night dreams are uncontrollable, people can control themselves to focus on the bright side of the events and “dream about” their major day. By replacing insomnia by positive expectation, I want to convey the solution of gaining good night dream by “day-dreaming”.
Daydreamer - from Daydream to Night dream
The brand name implies daydreamer as a key to let people construct positive dreams during daytime. People always try their best to fall in sleep while suffering insomnia: looking at smart phones, reading books or magazines, staring into emptiness…but not everything works. Daydreamer serves as the “panacea” to cure people’s bad feeling. Life is full of unavoidable changes, and sometime people need time to slow down and rest. The brand acts as a hypnotist in a gentle way to relief people’s mind.
Even though people who have no sleeplessness problem history, they still might encounter insomnia caused by pressure from important events. The brides before weddings suits the target consumer group for the product. Having worked as a wedding consultant as former profession, I understand how brides are always who acquire the least sleep during wedding day. They are always the group who need to begin earliest to prepare many things for their weddings: dressing up, putting on makeup, check schedule and monitoring over any wedding-related details. As a result, I consider they are the perfect group who may need my product the most.
Hypnotic Mobile Installation
From above planning, I consider brides as my major target audience. For people who are having wedding, it is a grand decision to change their general routines in order to live with their significant half for the rest of their life. Wedding symbolizes changes, transcending to a different stage in life. Yet people always feel agony toward major changes in life. Some people think marriage represent loss of freedom or even disengagement to previous social networks. To reverse this worries, I expect brides to reconsider these uncertainties. Marriage is just a part of the life journey. Wedding is simply a blessing day when all family member and friends gathering together to celebrate.
Daydreamer creates a hypnotic mobile installation to comfort brides’ moods, allowing them to relax in whimsical daydream, and turn their attention to positive sides then navigate to the night dream. The mobile idea is inspired by baby mobile which has soothing and taming effects, consisting of fragments which represent family, relatives, friends and pieces of life; the shape of each components implies their function to attract, simultaneously disperse, attention. This mobile for brides is a gift of blessing and love. My design wishes to offer all brides feelings of happiness, comfort and belonging.
