This 4.5 by 8.5 inch booklet known as the Social Score is used as an assessment of the effectiveness of Social Media within a business. The inspiration of the elements for the booklet was derived from a Mexican Cantina menu including the rough textures, fonts and color palette. The layout is meant to mimic a check list similar to something that an inspector might carry. The subsequent pages simply inform the client of the impact of social media outlets such as Facebook and the way it relates to a companies profitability.
The assessment kit or Social Score was developed for a company called Social Fuel and is implemented today as the company continues to grow and take on new clients.
The assessment kit or Social Score was developed for a company called Social Fuel and is implemented today as the company continues to grow and take on new clients.
