Indiefolio is a portfolio-hosting and job seeker website for creative professionals. Our audience was mostly composed of designers and other visual artists.
Brief: As new-age dictionaries were becoming all the rage, I was asked to make a designer's dictionary as social media campaign.
After having worked in advertising, I learnt that creative people hear and understand certain words differently from what clients are saying.
In order to communicate to designers out there thinking about joining IndieFolio, I showed our audience that IndieFolio understood how they redefine certain words and phrases in their head.
This is my mini design dictionary.
Designer: Mansi Majithia
