The launch of a brand new strawberry gin by Beefeater London!
With the gin market booming and new products launching on a weekly basis, half the battle is standing out. The Beefeater Pink campaign is designed to be bold and to disrupt – and inject a bit of youthful fun back into gin.
We launched Beefeater Pink this Spring and it was immediately picked up by 12 markets, this was one of the highest uptakes for a new product launch in Pernod Ricard history. The work can be seen across the globe in out-of-home, on-trade and digital.
As featured on:
AdAge Creativity Top 20 May 2018
The Spirits Business May 2018
The Drum May 2018
Ad Forum May 2018
Behance Advertising April 2018
Ad Forum Best Alcohol Ads of The Month April 2018
Best Ads on TV April 2018
CREDITS
Creative director Michael Scantlebury
Strategy director Dan Deeks-Osburn
Design director Adeline Chong
Senior graphic designer Davide Baratta
Midweight visual & motion designers Lise Dessons & Andres Clerc
Senior account director Lauren McGregor
Creative copywriter Alex Kosterman
Creative Sarah Burrows
Senior Producer Ann-Marie Richards
Director of photography Paul Lewis
Drink Stylist Tara Garnell
