Illustrations for the Public Service Announcement that fights fictional charity funds that use their work to make money instead of helping people.
I was asked to draw young people, volunteers of such funds, who are stuck with charity boxes in silhouettes of a hammer and an axe, which are symbols of making easy money.
The slogans: “One can’t chop the money, helping children”, “One can’t nail the money, saving people”.
Made for BBDO Russia.