Insomnia Cold Brew Coffee is a packaging design concept for a coffee brand with an absurd amount of caffeine inside a bottled coffee.
A high contrast design alludes to the strong ingredients and mirror the transition between night and day.
The target audience are people who have to work overtime, but still want stay concentrated and feel awake. The illustrated nocturnal animal (tarsier) that sits on the shoulder of the consumer represents the strong cold brewed coffee.