Shravan Hegdé's profile

Long's Horseradish

Shravan Hegdé
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LONG'S HORSERADISH
Whats in that jar? 

This integrated campaign was designed to spread the word about Longs Horseradish to cosmopolitan foodies. We focused on their interest in the growing natural-foods movement, by positioning Longs as the true, slow food condiment.

This campaign was made for the 2009 One Show Awards Student Pitch Competition. It won a Silver Pencil.

Client:
Long's Horseradish
School:
Academy of Art University
Awards:
Silver Pencil - Innovative Marketing (PR Stunt), One Show Awards, 2009
PR Stunt
Print
shravan shravan hegde student one show awards long's horseradish horseradish print broadcast pr stunt stunt Outdoor commercial Viral
shravan shravan hegde student one show awards long's horseradish horseradish print broadcast pr stunt stunt Outdoor commercial Viral
Viral Film
Credits
Art Director: Shravan Hegde
Copywriter: Logan Leabo
Long's Horseradish
Published:
Shravan Hegdé's profile

Owner

Shravan Hegdé's profile
San Francisco, CA, USA

Long's Horseradish

This integrated campaign was designed to spread the word about Long’s Horseradish to cosmopolitan foodies. We focused on their interest in the gr Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives