This fragrance aims at a woman in her 20s and 30s, who is romantic with an underlying sensuality and has a very strong personality. The name Exposé evokes in the woman a sense of will to reveal herself and abandon her inhibitions. The bottle has a prominent mask shape of a keyhole, extended all the way to the bottom. The cap subtly alludes to the shape of an eye, which is replicated along with the keyhole throughout the identity and packages of the fragrance.