Done at ZAK.

The goal of this project was to create a distinct feel and look for Genesis Advance Technology, separating it from the niche brand, Genesis Robotics. 

Gone are the black and silver backdrops and the stoic/futuristic typography. With the website, we wanted to inject colour and life with abstract design and atypical, yet functional navigation. We wanted the identity, aesthetics and user experience to be as unique, fresh and thought-provoking as the inventions.