Class Assignment
WONG KARWAI'S SENTIMENTAL COLLECTION DVD
- Promotional Trailer of Sentimental Collection DVD
- Sentimental Collection DVD Package Design
- Launch Event Invitation for Sentimental Collection DVD
This project consists of grouping four sentimental movies and promoting a “Sentimental Collection DVD Package”. The movies selected were directed by Wong Kar-Wai, who successfully projected the liveliness of the music and city of Hong Kong in the 80s and 90s. The style of his movies were watched like a popular music video that came out on MTV.- Sentimental Collection DVD Package Design
- Launch Event Invitation for Sentimental Collection DVD
The concept of the Sentimental Collection was inspired by the vintage imagery of the movies and use of the popping neon tones from that period. Inspirations came from the mind of the director’s work of tragic love stories portrayed through a romanticized Hong Kong background. In addition to the DVD package, promotional trailers and websites were created to bring increased attention to the release of the Sentimental Collection.
SENTIMENTAL DVD COLLECTION TRAILER
PROMOTION DIRECT MAIL
