SCION: DIGITAL EXPERIENCES

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In 2008 WE created a website that let you pimp a Scion using a 3D spray gun.

The site also let you put decals, patterns, colors, lighting kits, rims, spoilers and more.

It was the first customizer that displaced custom vector graphics on a 3D bitmap object in realtime using Flash. I know that sounds like perfectly placed tech sounding stuff but it's important because the vectors were used to create printable decals on actual cars.

The experience was very popular among Scion enthusiasts, street artists and the digital design community.

For phase two we ported our technology to an XBOX BDE (Brand destination Experience). Users on XBOX live were rewarded credits and virtual Scion swag for going through our simplified customizer experience.

We also created an iPad App for dealers that let customers browse dealer accessories on an actual Scion using A/R.