The ifree Studio, Ltd. is a studio focusing on mobile games / apps development. The client wants to have the name as their logo with the implication of freedom.The concept of this branding project is inspired by the mobile technology, which provides people the freedom of communicating and sharing information. Providing people with the convenience to do what they want to do anywhere anytime is also the relentless pursuit of this studio. As a result, “the light of freedom” concept has been developed for this brand. The combination of letters “IFREE” is designed as an abstract “gate” or “window”, the invisible “light” comes through these letters and projects the shadow “studio” on the ground.

The business card creatively illustrated “the light of freedom” concept by hollowing the logo. Also, the client requires an additional graphical element to accompany with the logo. In responds to the smart phone, HTML 5, modern technology sense, a hi-tech graphical element has been designed and applied to all the stationaries. The graphic completely responds to the trends, thus it can be replaced whenever it is old-fashioned. But, the identity color must be carefully followed.