the brand
Allir is a fictitious brand which uses nutrient rich minerals from the Blue Lagoon in Iceland to create soaps and scrubs. Aimed at all genders, and all skin types, the branding system is promoting the cool, natural, healthy vibes one gets from visiting the Lagoon.
To encompass the brand's Icelandic roots, and promote its androgyny, the brand's name translates from Icelandic to english as everyone.
the logo
This successful logo encompasses all aspects of the brand. The letters of the word mark start with a bold, and masculine type, then moves to a lighter, more feminine type. This progressions shows that the brand is made for the super masculine, the super feminine, and all of us whom fall in between. In addition, the bold type emphasizes the english word all, to further the brand's focus on including all genders.
A simplified letterform reflects the coolness of the brand, and the simple, pure ingredients which make up the products. The foggy blue color reminds us of the Blue Lagoon's visual features such as the clear blue water, or the fog that lies above it.
the packaging
The packaging reminds the customer of the purity of ingredients in the products, by using textures of ingredients which make up the product. The monotone color system ensures that as the products will be seen as a full brand while on the shelf of a store.
