Mental health problems mask the real person
Advertising campaign for SVA Zürich
In Autumn 2017 our team was commissioned by tbd. agency from Switzerland to make an advertising campaign for SVA Zürich company. The task was interesting and complicated - we had to illustrate, make up and shoot 5 models as characters with mental illnesses.
Especially at the workplace, mental health problems are increasing and are now among the most important reasons why employees are being on sick leave. Mental problems change the behavior so strongly that one does not even recognize persons who are close to them. The creative concept set is therefore: "Mental problems cover the true face."
Our team developed the following characters according to 5 types of mental health problems: Mean, Bipolar, Big-Mouthed, Liar (Snake), Depressed.
Illustrations
Working process
During the working process it has taken about 5-6 hours to apply the make-up to model's face. Models had to sit still during the all session with the eyes closed before being photographed and filmed.
Images
Angry
Depressed
Bipolar
Big Mouth
Liar (Snake Face)
Stop-motion video
Approximately 600 images were shot for this stop-motion video. The session took 12 hours and about 8 hours model had to sit still of with her eyes closed.
Activities
- ads, posters in various formats
- microsite
- moving Sequences for Digital Out of Home Applications
- stop motion film
- online displays and social media ads with various visuals
Posters
Campaign microsite
Credits
Client: SVA Zürich
Agency: .tbd
Art-director: Christian Bobst
Concept: Tom Seinige, Sandro Nicotera
Agency production: Alexandra Niggeler
Illustrations, make-up and hair: Natalia Pavlova, Uliana Makhtyuk
Photography, video, post-production: Alexander Khokhlov, Veronica Ershova
Assistant: Sergey Longray
