" just chow this "

This company approached me as an entirely new start-up, looking for an identity and a brand to build upon and grow around. I immediately saw an opportunity to create an eye-catching competitor in the world of catering and cooking, and wanted to give this chef an edge that would fair them well amidst the flood of contemporary gastronomical innovation.

Their approach was simple, clean, and modern, and I saw a similar thread in the way they approached their food: nothing fancy, nothing overly-impressive... just good food, served well, and presented flawlessly. This was where the core of the design came from, and where I wanted their brand to grow from.

I also wanted to see how this branding would work with a variety of applications, so I designed it into signage, labelling and merchandise. The results can be seen below, and I'm ecstatic with the product! 

You can follow @justchowthis on Instgram, and I would highly recommend keeping up to date them! They are going make waves in the food industry!