Concepts against women abuse.

This project focused not only on women abuse and domestic violence, but was specifically aimed at the upper LSMs, where a lot of these women are 'stay at home' moms with no income and who rely completely on their husbands for their wellbeing. The brief was to highlight the abuse happening in the 'Country Club' set and offer victims of domestic violence (and their children) a safe haven and the tools to create a new start for themselves. The work featured here is less about the design and art direction and more about the creative thought process.