StepUp 2 the Bar
StepUp 2 the bar, is a community, an idea, a collaboration of the best minds in spirits and cocktails industry throughout Greece. I was privileged to design their brand throughout their rework, from the logo and the booklet that the future barmen & barwomen would be tought to the school's exterior.
Logotype
The logo had to have various hints which included and not limited to: freshness, various bar accessories, spirit mixing and/or shaking, vibrant colors. With that being said I proceed to create some initial versions:
Throughout continuous briefings and communication with the brains behind the team, we were working it until completion:
Printed media
Afterwards, I designed the flyers that were to be handed out to various spots advertising the school and its facilities, as well as establishing the brands name:
Then it was the school's study booklet, which had to be minimal in design, clear for the students to study, but have a modern look in contrast with the competitions old school books:
School's exterior
Finally I designed the school's exterior which had to be unique, bold and really modern, also half of the school's windows had to somehow tinted to prevent students from missing their attention due to frequent passers. I designed lots of vinyl stickers which covered the shop area in a form of sticker bomb explosion that came out through a red shaker in the bottom. Printing was done by Antonis Atitis.
