Continua
Continua is an Italian company that offers installation services for the generation of electricity through the use of vertical turbines.
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Concept
The concept proposed is the result of the union of 3 elements: the Platonic Octahedron which in Hellenic culture symbolizes the element of air, the continuous movement of air which recalls both the naming of the logo and the concept of renewable energy, and the rotor which represents the symbol inside the logo and is inspired by the wind turbine of Savonius.
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Logo
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Colors
The blue color (Pantone 2735 C) chosen, has two different shades in four-colour process (print) and RGB (web): in this regard, a Pantone was chosen that is as close as possible to the result that you have on screen, and to achieve this, you need the addition of a special paint during printing, in order to obtain the required result.
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Typography
The logotype font is Brandon Grotesque, which coordinates well with the shapes of the pictogram. To achieve greater consistency with the brand forms, some letters in the existing font has been modified.
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Stationery & Merchandise Usage
