• Fresh Caldoo
    Brand Identity
  • A story about a full time stay at home mum, part time cooking enthusiasts. Her commitment to cooking starts from creating exotic Indonesian dishes to creating a family of rich flavoured stock that will enhance any of your favourite recipes.

    The concept is to create a brand that is traditional with home made aspects to reflect how the product is created. We wanted a brand that appeared timeless, yet approachable. 
  • The concept of keeping it traditional and approachable is carried out throughout the brand by using a combination of images and typefaces. Brand promotion is executed by using the owners knowledge of cooking; instead of ads, we will be sharing her favourite recipes to the world.
  • Photos by Vitchakorn Koonyosying & Jackelin Slack
    Recipe by sbs.com.au
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