PRODUCT DESCRIPTION
Ooh lala! by Chef Julien is a cooked-chill brown rice congee with
two flavours which are chicken-vegetables and miso. It is a ready-to-eat, microwaveable.
two flavours which are chicken-vegetables and miso. It is a ready-to-eat, microwaveable.
TARGET AUDIENCE
For this product the target audience are teenagers and working adults who are looking for comfort food.
For this product the target audience are teenagers and working adults who are looking for comfort food.
DESIGN APPROACH
To emphasise on the feature of microwavable food, warm colours are use to portray the warmth of comfort food.
Green is used as an accent colour to make it look fun and healthy. The main visual of each packaging shows
the flavour of the brown rice congee. The background shows the ingredients used.
For the user interaction, target audience have to open the side handles and hold it for protect on
from the heat of the food after being heat up. Once the handles are opencit looks like a tray.
the flavour of the brown rice congee. The background shows the ingredients used.
For the user interaction, target audience have to open the side handles and hold it for protect on
from the heat of the food after being heat up. Once the handles are opencit looks like a tray.
- Illustration are hand-drawn and are scanned into the computer -
