Bio Pharm Logo Design
After receiving some client feedback on a proposed logo I was tasked with reinventing the logo in the way that holds on to the overall concept, but is different enough to satisfy the client. My approach was to view the logo not as a purely 3D object, but as flattened panels showing perspective.
Original proposed design
Panel sketches
Bio-Pharm is a pharmaceutical company that wants it’s branding to appeal to younger prospective employees, and emphasize research and development. With this in mind I took inspiration from structural formulas.
Final
Elemental structure as inspiration for another option
Hexagon sketches
Hexagon
Hexagon interlocking
