Today positioned among Turkey’s top office furniture manufacturers, Ersa stepped into the industry in 1958. Following the
opening of a new modern plant in 1990, Ersa began collaborating with local and international designers in early 2000s.
In 2018, the 60th year of its operation, company decided to expand its product line with the Home Furniture Collection. With this purpose
company approach to me with the intention of reformulate their business strategy and brand identity.
The project comprise a 360° service which include brand re-positioning, strategical and creative consultancy,
branding, 60th year branding, web design, store design, and product design.
The company wanted to divide their operation to four, home / office / contract / global. With a strategical point of view I proposed the
idea of replacing these extensions with life / work / global / pro since they're much more unique and also the possibility of using them as their domain extensions.
So it would become ersa.global instead of ersa.com.tr/global
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Some of the photos are presentation only and I don't own them. If you are the owner and want me to take down please get in touch info@kocakburak.com
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