A billboard campaign placed at every stop of the Skyway, the innovative cableway that takes people closer to Mont Blanc.

They brings to life the forgotten true stories of three people – a noble lady, a poet and a writer – who have shared, in different historical moments, a great adventure: they have all at some point bravely climbed the Alps.

Years after, these stories that are taken from their diaries, can still inspire people - not only to observe nature from the outside, but get into it - because when you live the adventure, something incredible happens every step of the way.