Each season the MoMA Design Store releases a print catalog. This season the goal was to elevate and refine. We did this by approaching each product sculpturally—focusing on the beauty of the objects’ shapes. Taking a “Powers of Ten” approach, the three seperate covers highlight unexpected details, while the opening spreads serving as the reveal for each product.
–
Photography: Illan Rubin; Prop Styling: Jeffrey Johnson; Creative Direction: Ingrid Chou, Melissa Overton; Art Direction: Eva Bochem-Shur; Typeface: MoMA Sans
–
Photography: Illan Rubin; Prop Styling: Jeffrey Johnson; Creative Direction: Ingrid Chou, Melissa Overton; Art Direction: Eva Bochem-Shur; Typeface: MoMA Sans
