Task: Brand Identity
Category: Food & Beverage
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Their gelato contains less fat than general ice cream, as the artisans use whole milk while ice cream is made with cream. This means you can have denser texture and more intense flavours, more importantly their gelato is made based on authentic recipe that taste like the Italian dessert staple.
The logo make reference to having great gelato is just like taking a weekend trip to the mountains during cold and chilly weather, It numbs your tongue but it rewards you with an unforgettable experience.
The ‘Nippy Gelato’ brand name is presented in a minimalist sans-serif font to achieve a clean and contemporary look. This font type has clear readability that helps in easy familiarisation.
Art direction: TE PERSPECTIVE
Design: TE, Yimin Heng
Interior design: Chaos Design Studio
Photography: Vince Ong, TW Freeman
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