Two variations for the cover
Workwear - Lavoro, Moda, Seduzione is a project by Fondazione Pitti Discovery, created by Oliviero Toscani with 'La Sterpaia, bottega dell'arte e della comunicazione' and Olivier Saillard.
This book (related to the exhibition held in Florence and in Paris in 2009) creates a visual connection between two different worlds: the world of work (and the working class) and the world of fashion (and fashionistas).
Besides the book, I also looked after the other supports, invites for the exhibition, ADs and so on...
The invitation for the Premiere
The Brochure
The outside of the Exhibition
