NTI is a long-term program of public-private partnership to develop new markets based on high-tech solutions that will determine the development of the world and Russian economy in the coming years. Olympiad of NTI should support teams of participants with special abilities - thinking, communication and action.

Creating a corporate identity, we decided to visualize the process of generating non-standard ideas. As a basis, we took a grid on a black background, which refers to the cosmos and simultaneously to the information field with neural connections, similar to constellations. These links are a coordinate field, the nodes or vertices of which "hold" the space. In this space, there are three-dimensional objects, symbolizing ideas. In the center of the grid is the logo of Olympiad of NTI, as well as the direction or aim of the research, and ideas in the form of various figures (from 2 to 7 in the layout) tend to this center as the main goal. The figures are inscribed in the grid, touching the vertices or faces of its guides.

The corporate identity is presented on a variety of media, such as bags, notebooks, badges and other attributes of participants and organizers of the Olympiad.

Art Director: Irina Shmidt
Brand Strategist: Daria Erasova

Copywriter: Julia Bibisheva
Designers: Olga Samofalova, Olga Lyashenko
Project Manager: Anna Dokunina