A project I did under Culturally Connected Communications (C3)

    

(Ad)ding Real Color: Campaigning for the Full-Color Spectrum Advertising, at its heart, is about motivating people to make impulsive decisions. The industry gives consumers 15 seconds to view an image-let it move them, to implore them, to motivate them-so that ultimately, they fall in love with a brand and take action. It may seem ironic, then, to use advertising as a means to eradicate snap judgments and confront bias; yet, it's one of the most powerful tools. For this reason, C3 developed the"(Ad)ding Real Color" campaign, a series of 28 print ads showcasing the original ad next to its reinterpreted counterpart. The recreated ads feature African Americans-giving color to color in response to ads that were originally strictly white. C3 chose to illustrate this dichotomy to not only call attention to racial bias in advertising but also increase the visibility of black figures. The overall goal is to communicate that inclusive advertising is a brand imperative.

  

I am posting some of my personal favorite reimagined ads that I did as well as some of the ones that did not get used.

All 28 images can be viewed at https://www.facebook.com/pg/TheC3Firm/photos/?tab=album&album_id=1153050938170304

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