Articles Written to Support Internal Sanofi IT Projects
As Communications Lead at Sanofi, I planned and delivered Communications directed to the IT and business communities to generate awareness and deliver support for the internal marketing of several IT programs and projects. One tool was writing articles that I distributed via appropriate media channels.
OBJECTIVES:
- Support the respective IT teams by promoting their projects and accomplishments
- Call attention to the business benefit(s) resulting from the work.
STAKEHOLDERS:
- Other IT groups, especially those for which the project represented a dependency in their project plan
- Senior leadership and project sponsors
- The internal IT community
- The Internal Business community
- The North American Sanofi community
CHANNELS:
- Targeted email
- RSD Americas Sharepoint blog
- Internal social media (Chatter) post – announcement with link to article
- Sanofi intranet
