The brief was to create a 30-sec toothpaste commercial that justified it being sold as a premium product at a premium price. The challenge was to make it informative yet project a premium feel to consumers. Our approach was to reflect the scientific information of the toothpaste in an animated infographic to educate consumers of the product's ingredients and its benefits.

Seashell as the metaphor of a tooth in Pearlie White's 30-sec commerical of their Advanced Whitening Toothpaste product. Illustrations by Kristina Sabaroedin.

30-sec commerical for Pearlie White's mouth rinse product. Similar to their other product, Active Remineralization Toothpaste, the direction was to keep it minimal, using iconography, to explain the ingredients and benefits of the product. Storyboarding and illustrations by Clifton Mun.

A 30 sec spot for Stabilo's new pen Left Right pen, featuring their Hi Flux technology for a smoother writing system, and their Thumb Pointer Grip for assistance to the "correct" grip. Staaaabilo! Illustrations by Say Keong.