Campaign case study
Bewitch With Lux (FB app) was a 6-week Facebook app campaign by Lux designed for users to post ‘activation’ messages to each other. These messages are represented by digital ‘Charms’ or illustrated badges.
We chose Facebook as the platform to reach out to LUX’s 5 million FB followers. In the app, users simply pick a Charm with a message attached to it, modifies it using the personalities of the ‘exotic ingredients’ in the product and share it with their friends on FB or Twitter. Interaction was based on the familiar social post behaviour, which made the app easy to adopt and use.
Initial design and art direction by Jussi Edlund. Charm illustrations by Angela Wozniak.
Landing page with a focus on the only call-to-action, “Start sending charms”.
The charm selection page. Activation message changes when a different ‘Charm’ is selected.
Ingredients found in the product are used as message modifiers of the ‘Charms’.
Activation message after modification and ready for sharing.
Confirmation and user summary details with an option to share on Twitter.
A leaderboard featuring the top ‘Charmers’.
Challenge
As the lighting and shadows were big in the designs, which meant lots of transparency, lesser grids and higher file sizes, it was necessary to ensure that the optimized product closely matched the visual mockups. A ‘design to development’ guide was created to minimize assumptions and effort made by developers and to reduce development time.
Design-to-development guide
This shaved off 2 weeks of development time, and brought UAT forward with zero-defects and became a standard of delivery for the future projects.
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