THE CHALLENGE: To create a print and outdoor brand ad for the Landrover Defender, the most capable off-roader Land Rover has ever built, demonstrating it’s incredible power.
THE CONCEPT: We see a Defender pulling enormous metal drums. As we look at the rear window we read in white shoe polish the words ‘Just Married”.
The giant drums are an exaggeration of the ‘normal’ size cans a wedding party would attach to the bride and grooms car, to see them off on their honeymoon.
COPY: ‘With it’s sturdy aluminium frame, permanent 4-wheel drive and of course, unrivalled towing capability, there are a few things you’ll love more than your Defender’.
AWARDS: Cannes Bronze, Loerie Grand Prix and Loerie Gold - Print and Outdoor.
MY ROLE: Concept • Art direction • Final layout
