VEPSÄLÄINEN RETAIL CONCEPT
Challenge Renewing the retail and customer experience of biggest high end interior and furniture store Vepsäläinen.
Approach Observation, inquiry, spatial concept design, co-working with Vepsäläinen team.
Result The renewed over 5000 m2 flagship store in Espoo and replicable retail concept for all stores.
Benefit New brand building retail concept based on customer experience creates inspirational shopping place for home decorators and efficient sales platform for Vepsäläinen employees. Concept also creates prestigious retail environment for other furniture design brands in the store.
