Akart Audio - Solution Thinking

Akart is a team of highly qualified professionals ​who complexly support events. ​They f​ocus on every single detail​ like​ sound systems, lights, visuals and stage. For the 25th birthday of the company they asked me to design a new corporate identity.

There are no​ two the same events. ​But, as ​a​ gig support​,​ ​Akart ​ha​s​ to ​be able to organise any of them, they need to be responsive and prepare​d​ for everything. ​ Akart is not a star, it provides technical support to a stars. Thus, although the company ​should be visible, ​it​ ​cannot ​bring attention more than the event itself. How to design fresh, modern and ethereal brand?

We decided to transform Akart into ​a ​full responsive brand with ​a ​responsive logo and identity. 

Art direction, design consultant, graphic design.


I created a bank of logo combinations for an start. Logo is based on a system which makes consistency branding. 

Credits
Art direction and design: Tomasz Bilak
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Akart Audio
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