SeaWind Sailing
& Adventure Travel
& Adventure Travel
2018 Website Launch
Michael Severson will be launching his first official website for his destination sailing company, at the address www.seawindsailingadventures.com on May 10th.
SeaWind Sailing and Adventure Travel is working towards launching its website and creating a social media presence, and needs to build its visibility and audience upon the launch. The company will also need to eventually campaign to recruit passengers for a future trip, possibly to Southeast Asia.
SeaWind Sailing Adventure Travel
2018 Web Launch
About the Campaign
2018 Website & Instagram Launch
May 6th
SeaWind Sailing and Adventure Travel is a small, developing adventure travel business founded and led by Michael Severson that does trips all over the world. Captain Severson has over 30 years of sailing experience and has been destination sailing for 13 years, and has sailed to over a dozen destinations around the world.
SeaWind Sailing and Adventure Travel is working towards launching its website and creating a social media presence, and needs to build its visibility and audience upon the launch. The company will also need to eventually campaign to recruit passengers for a future trip, possibly to Southeast Asia.
Social Media Blurbs
Social Media Blurbs
Travel the world via the wind and sea | SeaWind Sailing and Adventure Travel
Experience the excitement of traveling by sea to a foreign destination with SeaWind Sailing and Adventure Travel
Make your next trip unforgettable, let SeaWind Sailing and Adventure Travel escort you over the ocean to your destination
Join SeaWind Sailing and Adventure Travel on a trip to visit _ this _
Call to action:
Book a Trip
Reserve your spot
See images from previous trips
Short URL: http://www.seawindsailing.com/upcoming-trip
Social media account handle: @SeaWindSailing
Hashtags: #SeaWindSailing #AdventureTravel #gooutside #explore #optoutside #weareexplorers #thedailyadventurer #splendiddestinations #lifeofadventure #welltraveled #wanderlust #headedeslewhere #sailinglife #sailing #sailboat #seatravel #lifeatsea #travel #travelmore
Goals
Gain followers
Get newsletter sign ups
Draw site visitors
Draw trip inquiries, bookings
Increase awareness of SeaWind Sailing
Promote capabilities/trip possibilities
Goals - How will you measure?
Gain at least 500 followers
Get at least 100 likes in first month
Add 20 names to email lists
Get 5 trip inquiries/trip reservation/bookings
Audience
Primary target audience is: Upper-middle class, active & healthy people 20s-60s
People interested in adventure, travel, sports, nautical/aquatic
Families(w/older children-not babies/toddlers), couples, friends
Schedule
April 1st:
Send out Press Release
First Social Media Post
April 25th:
2nd Social Media Post
Send out postcards
May 10th:
Publish Website
3rd Social Media Post
