Client: LA Dance Project, Benjamin Millepied

BRAND IDENTITY, ART DIRECTION

See complete project here: https://www.martallop.com/ladw/

Choreographer Benjamin Millepied put ballet in the spotlight with his choreographies for Black Swan. His dance company has now launched LA Dance Workout, an online workout platform that comprises workouts and tutorials that can be tailored to fitness goals and ability levels.

Produced by Studio6 in collaboration with BETC LA, we created LA Dance Workout's brand identity — from the brand's logo, to their website and social content to apparel.