In the Netherlands, it is estimated that approximately 1,5 million people live in loneliness. This number keeps growing. It’s time to do something about that. Events are being organized to bring this problem up for discussion. We developed the concept for one of these events.
A large group of people say that they want to do something about loneliness. Imagine that this group could make their battle visible so that lonely people know that there are a lot of people to support them. We used this idea to create a scarf and a branding. Like a football supporter supports his team, the wearer supports the battle against loneliness.
