In an urban city as dense, packed and busy as Jakarta sometimes people forget about one crucial habits that could benefit their health, day in and day out, it's always about doing daily grind, minding businesses, and hustling. Yes, we are currently talking about exercising. It is quite common to see an ill, obese, or even people with chronic disease here in Jakarta, not yet to mention those with heavy stress caused by accumulated fatigue and pressure. Those things are slowly dragging Jakartans to an unhealthy, imbalanced lifestyle that could cause major social problem in the future (those related to happiness, and social issue). What if there is a way to prevent all these problems from occurring, what if actually, exercising is the key?

This is the problems that Sportshub try to address, They are a startup that dedicate themselves to make an easier way for people to do exercise. They are focusing on the public sports facility booking. All starts from their own daily problem, they found out that it is really hard to do group based sports in Jakarta, such as futsal or basketball. The pain to gather the friends, to book the field, to come on time, the inconvenient payment method, the list goes on. That's why they started SPORTSHUB, a social platform that made field booking and group sports, easier for all.

We try to aim for simplicity within this project. Thus we try to further examine what kind of association might come out when people hear the word "Sports". After some thorough study, we do find that in almost every sport, the element of "White Outlines" are always visible. Thus we create all of our graphic materials with  white outlines as the main emphasis. 

After the logo is made, we create a gradient based -- Supergraphic, using the colour green, we try to evoke as much association as possible to the common sports field, that usually use grass, or any other materials with green color.