This advertisement features ‘Dulhan Papad’. Papad is nothing but the thin Indian wafer, which can be refereed as a cracker or flat bread. Papad is generally made from dried lentils, it can be eaten fried or roasted. There are variety of papad flavors available in the market, that are made to suit the requirement of each and every individual. In India, It is highly served or accompanied either as a snack, chaat or with main course recipes. Papad is an example of the genius of Indian cuisine. 

The concept behind the name and overall look of this print Ad is “Grihapravesh of the newly married bride” in her in-laws house. Grihapravesh means welcoming the bride in new house for first time. It is believed that newly married brides brings good luck & prosperity in the house.  Not only does she makes the house even more properous but also creates good, positive vibes & makes the environment even more jolly.

Likewise, Dulhan Papad holds a vital place in an Indian’s meal. It is made from various ingredients such as cereal flour, pulse flour, spices etc. A meal including this Papad can spice everything up & make the meal even better. “Rishton mein daalein swaad, jeevan ko banaaye khaas” implies that it makes family relationships flourish by adding spice & a lot more ingredients in it.

The color palette of the Ad is kept subdued and lusterless to give the feel of 50s.