Rila Mountain Collaborative Project

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啤酒包裝—碩班學術合作案件

Rila Mountain Collaborative

Project

作品介紹

Rila Mountain，一個保加利亞的新興啤酒品牌，透過學術合作的機會，我們以團隊方式進行品牌與視覺的規劃。我們搜集大量背景資料以及檢視競爭對手的特點，決定強調品牌的在地優勢，從觀光角度切入，以冒險者的第一人稱視角作為獨特點，為 Rila Mountain 塑造出一個概念性的品牌形象。實體刊物紀錄著我們所有討論與發想的過程，包含草圖、時間軸、設計示意圖與其他組員的反饋。

熱情為品牌的核心精神。Rila Mountain 希望消費者以冒險者的姿態，探索保加利亞的風貌。秉持著堅毅的態度、追求最好的堅持，體驗著不同滋味的啤酒，嘗盡各種苦樂交織的回甘。

CONCEPT

“Rila Mountain” is a brand-new company found by a Bulgarian brewery. Receiving an opportunity through the academic collaboration in school, the University of the Arts London, our team has concentrated on developing communicative and visual strategies for the specific brand. After researching and analyzing commercial data in general brewery field in the country, we decide to emphasize characteristics that reflects local charm. To establish a conceptual brand image for Rila Mountain, we conceive the brand serving groups set with an adventurer role, considering the tourist culture in the country, while introducing the brand with a first-person narrative. The final publication has documented the entire processes of our design thinking, which are displayed via forms of drafts, chronological diagrams, physical mock-ups and user/peers surveys.

The core idea of the brand is about passion. Persisting the best quality and respecting the central value of the brand, Rila Mountain is no doubt the most delicate beer, which requires the utmost passion from the brewer. Rila Mountain hopes the audience could explore the extraordinary sceneries in Bulgaria, through the lens as a great explorer, fearless adventurers. The adventurers will experience the most exquisite flavors through the beer, which will mentally and physically lead them to explore the various bittersweet in Bulgaria.