Swallowed by the Darkness
OBJECTIVE
This project challenged me as I created a film festival for Lars von Trier with a thread tying the concept and style of all his films into a cohesive whole. I made up a schedule of venues and developed a series of products to fit with the festival such as a catalogue, soundtrack, poster, schedule, advertising etc. All of these materials needed to share the same style and spirit of the director.
BRIEF
The films of a Danish director Lars von Trier, I developed a festival dealing with the idea that people are hypocrites; they confront the devil within.
The five chosen films excavate the dark side of humanity with Lars von Trier’s remarkable way of filmmaking. In these films, he adopted a particular style called Dogma 95. The director made films only with a hand-held camera in natural lighting specific to the location in order to focus on the story and the actors' performances instead of any special effects.
APPROACH
Based on the overall visual style of the films, which are dark and rough, the festival is titled Cracked Veneer. The concept is the idea of hiding the dark inside. The main treatment that I used is the cracked effect on typeface, rags and images. All images have a feeling of depression and hopelessness with a deep brown tone that weaves the dark thread of this festival.
