Campaign made for Slovenian Tourist Board for the 2011 and 2012 World Travel Market in London. Costumers of the exhibition where offered mobile versions of Slovenia’s official brochures for download via QRC. The saving of paper is in accordance whit the strategy of promoting sustainable tourism in Slovenia and was widely accepted by the public.
The QRC's where displayed on a board and on leaflets for costumers that didn't want to use mobile internet on the spot. The setup of a WIFI connection for the purpose of download proved impossible because of several networks in the hall.
The design was created in accordance with the National Tourist Boards corporate identity. Official Logo of Slovenia designed by Janez Vidrih
The slogans and the desig where created by me.
Board dimension: 700x1000
Leaflet: A5
On spot. Response of Media: RTV MMC
