Central Coast Financial Management (CCFM) is a young, dedicated, hard-working team in the Monterey, CA area that are passionate about providing tailored financial plans for their clients to help them achieve their goals quickly and comfortably.
Project: Freshen up the branding I originally created years before
Project Goals:
- Use the elements of the old logo (full business name and the Bixby Bridge graphic)
- Better organization/balance of the information
- Give logo a timeless, elegant yet fresh look befitting the financial industry
The Bixby Bridge is iconic to the Central Coast and CCFM's tagline is that they're "The Bridge to your Financial Future." The shape and angle of the bridge provided a challenge in the first logo for creating balance, especially with such a long company name. By encompassing it in a circle it allows for better balance of the entire logo, the circle is reminiscent of a coin, and it symbolizes inclusion (the company works with clients of all different income brackets).
