Client : Hyatt Regency
Brief : New food festival on the list. This time all the way from South India. The South Indian Food Festival in Ahmedabad always followed by most number of food lovers. Client wanted us to rethink the process of communication from simple marketing to interesting storytelling.
Tamasalogy : Team Tamasa came up with an idea after discussing the method of South Indian food with their Chef. The story Ramesh, from where he started his journey as a small village boy and how he became Chief Chef of Hyatt Regency, Ahmedabad.
Result : Chef is too happy with his photo and story, Client is happy with the footfalls they are getting and we are busy with their next food festival creatives.
Concept Design : Pooja Thakkar
Creative Direction : Chirag Thakkar
