KANDAO - Branding
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KanDao Technology is a Shenzhen based company that redefines VR camera Hardware & Software. After designing their first product, a 360 Vr camera called Obsidian, we handled their rebranding.
The product won a CES Best of Innovation Award, a German design Award as well as an IF design award. This positioned KanDao as likely trendsetters in the global technology industry, with digital imaging being one of the hottest product categories.
We played with the combination of the unmistakable "play" button every video device has and the "K" of KanDao. The result is a strong and emblematic logo that has the strength to carry the company forward.
These are some renderings of the product we designed for KanDao, called Obsidian.
