Luis Carvalho's profile

PILATERIA / Design and Brand Guidelines

Pilates & Yoga
About
Pilateria, appeared in 2017, in the city of Rio de Janeiro, Brazil. It was created to serve a differentiated public with an innovative lifestyle proposal. Its proposal is to work the mechanics of pilates and yoga in a rustic and modern environment at the same time. Mixing two modalities and two divergent design styles in a harmonious way to give members a differentiated experience both in the environment and in the way of work.

The influences of rustic environments with the modern touch come to show the public in an unprecedented and original way that a new way of learning yoga and pilates is beginning to emerge in the city. The objective is to create a new vision of the modalities and to encompass with greater potential diverse people and to show that there is a new healthy lifestyle in the world.



PILATERIA / Design and Brand Guidelines
Published:

PILATERIA / Design and Brand Guidelines

Pilateria brand identity design process by Luis Carvalho "Louis, the creator".

Published: