Process
To start off this project, I researched on existing shaver advertisements online and started to get inspiration and ideas on what I should do for my project shaver.
I realized that there aren't many advertisements targeting the woman who uses shavers. The idea of a "shaver" is usually pointed towards the male community, but that does not mean the woman can be neglected. From there, it created a spark for me where I should d something for my gender community.
Idea
It is important for me to include elements that are familiar to the woman group and make it look appealing for them. It is my job to make this shaver have an impression or representative of what the woman community is. My target is to make consumers know that this shaver is specially designed for woman, with them by just looking at the it.
Elements of a shaver that suggests feminity:
- curves
- light colors
- no sharp edges
- small and fitting size
- shiny/polished finishing
Renderings
After applying materials/finishing of the shaver according to the desired appearance for a female's shaver, it is important for designers to know how to project the product and make it appealing to the consumer market to make purchase.
I looked at several existing shaver advertisements, and noticed at how they place the product, the context, the background and the mood they set for the shaver.
For my shaver, I want my product advertisement to have a mood of cleanse, fresh and neat. I tried avoiding strong colors, and stick to light, pleasing to the eye kind of colors. This results in me choosing white, blue, grey in my advertisement. I also avoided adding too much words, because I want this to have more white space, this creates contrast to the main product shaver.
