Challenge:
The Tet promotion is the promotion offered by K+ to welcome the biggest national holiday of the year and the biggest spending time of Vietnamese households.
Timing tentative from 25/01/2018 to 15/02/2018 (21 days)
In 2018 K+ want to be different than traditional Tet look & feel or storytelling, we want to be disruptive, but convincing, balance both shopping perspective and content perspective.
Vietnamese people usually go to pagoda to "harvest the Golden Leaf" (as a Spring Luck), visit “fortune-teller” or buy fortune telling booklets to know about how happy, prosperous and healthy they are in the new year.
Use “fortune teller” as K+ messenger to tell our audience about all the best contents in the shape of Golden Leaf they will get from K+ in the whole new year.
Idea:
Pick K+, welcome Spring Luck
